Promindset academy
Where We Started
ProMindset Academy was born from real experiences inside the professional game and a simple realisation:
football trains everything except the thing that matters most - mindset and mentality.
Everyone talked about mentality.
Everyone agreed it was important.
But almost nobody taught players how to actually develop it.
ProMindset was created to close that gap - to give footballers the practical tools, skills and support they’ve been missing for years. Mentality isn’t something you either “have or don’t have.” It’s something you can train. And we’re here to show players, parents and coaches exactly how.
From Premier League to ProMindset.
Watch James Coppinger share the story behind ProMindset in this Sky Sports interview - from his 20-year professional career to the moment he realised football needed better support for players, parents and coaches.
promindset Sky sports interview
Promindset academy
WHAT WE SEE IN FOOTBALL
PLAYERS having the talent but lacking self-belief, confidence and the mental skills needed to become consistent.
PARENTS desperate to support their young footballer on their journey, but not being given the tools to best understand the process, how to help and how to create the best possible environment and network for their child.
COACHES trying their best without a clear framework, and clubs watching their players fall behind because mindset development simply wasn’t part of the system.
ProMindset Academy is the missing piece on so many journeys.
INTRODUCING THE
PMA Framework
The PMA Framework was created to give footballers the mental skills needed to perform at their best. It covers:
Self Awareness & Accountability
Self-Belief & Confidence
Resilience & Courage
Leadership & Communication
Teamwork & Consistency
How we Support Footballers, Parents & Coaches
We Teach Players the Mental Skills They’re Never Taught. Confidence tools, emotional control, self-talk, focus, preparation and resilience - practical skills players use every day.
We Support Parents With Guidance, Clarity and Confidence. No more guessing, worrying or feeling unsure. We help parents understand how to support without adding pressure.
We Give Coaches and Clubs a Clear Framework for Player Wellbeing. Workshops, language, tools and structures that create healthier, stronger and more confident environments.
Whether you’re starting out at grassroots or competing at the highest level, ProMindset Academy is here to support the people behind the game - players, parents and coaches.
Our Founders Story
James Coppinger: A Legendary Career with Doncaster Rovers
James Coppinger’s name is synonymous with Doncaster Rovers, a club where he not only showcased his exceptional talent but also cemented his status as a footballing legend. Let's take a journey through his illustrious career, celebrating his remarkable achievements, accolades, and the indelible mark he left on the club and its fans.
A Career of Dedication and Excellence
James coppinger began his professional journey at Newcastle United when he was signed from Darlington Fc on deadline day in 1998 for 1.2 million. He was given his premier league debut at home to Tottenham Hotspur by manager Sir Bobby Robson, partnering Alan Shearer in attack.
Awards and Achievements
Coppinger's career is decorated with numerous achievements. Notably, he played a pivotal role in Doncaster's promotion campaigns, helping the team secure victories in the League One play-offs in 2008 and the Football League Trophy in 2007. He scored the winning goal that secured the league 1 title in 2012-13 season and captained Doncaster rovers to promotion in 2016-17 season age 36 been voted into the PFA team of the season.
A Leader On and Off the Pitch
Beyond his technical skills and football intelligence, Coppinger is revered for his leadership and loyalty picking up the sir Tom Finney award in his last season aged 40. The award recognizes players who have demonstrated the talent, loyalty, and commitment to their club and the league that Sir Tom Finney had. Coppinger described the award as "the ultimate accolade" and said he was "so proud and honoured" to receive it.
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James Coppinger: A Legendary Career with Doncaster Rovers
James Coppinger’s name is synonymous with Doncaster Rovers, a club where he not only showcased his exceptional talent but also cemented his status as a footballing legend. Let's take a journey through his illustrious career, celebrating his remarkable achievements, accolades, and the indelible mark he left on the club and its fans.
A Career of Dedication and Excellence
James Coppinger began his professional journey at Newcastle United when he was signed from Darlington Fc on deadline day in 1998 for 1.2 million. He was given his premier league debut at home to Tottenham Hotspur by manager Sir Bobby Robson, partnering Alan Shearer in attack.
Awards and Achievements
Coppinger's career is decorated with numerous achievements. Notably, he played a pivotal role in Doncaster's promotion campaigns, helping the team secure victories in the League One play-offs in 2008 and the Football League Trophy in 2007. He scored the winning goal that secured the league 1 title in 2012-13 season and captained Doncaster rovers to promotion in 2016-17 season age 36 been voted into the PFA team of the season.
A Leader On and Off the Pitch
Beyond his technical skills and football intelligence, coppinger is revered for his leadership and loyalty picking up the sir Tom Finney award in his last season aged 40. The award recognizes players who have demonstrated the talent, loyalty, and commitment to their club and the league that Sir Tom Finney had. Coppinger described the award as "the ultimate accolade" and said he was "so proud and honored" to receive it.
Legacy and Retirement
When James Coppinger announced his retirement in 2021, playing his last ever season with no fans (through covid) it marked an end of an era. Coppinger’s legacy at Doncaster Rovers is immortalised not only in the record books but in the hearts of fans who witnessed his journey. His influence continues to inspire the next generation of footballers making him a true legend of the game. Coppinger’s longevity in the game is testament to his professional mindset and mentality. With the average football career spanning 8 years Coppinger almost tripled this by playing for 23 years playing over 800 career games 695 for Doncaster Rovers, making him the clubs highest appearance maker of all time.
Legacy and Retirement
When James Coppinger announced his retirement in 2021, playing his last ever season with no fans (through covid) it marked an end of an era. Coppinger’s legacy at Doncaster Rovers is immortalised not only in the record books but in the hearts of fans who witnessed his journey. His influence continues to inspire the next generation of footballers making him a true legend of the game. Coppinger’s longevity in the game is testament to his professional mindset and mentality. With the average football career spanning 8 years Coppinger almost tripled this by playing for 23 years playing over 800 career games 695 for Doncaster Rovers, making him the clubs highest appearance maker of all time.
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